Motivación, expectativa, satisfacción y lealtad de los turistas que visitaron Ixtapa-Zihuatanejo en semana santa 2017
Paredes Medina, Ignacio
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Ixtapa-Zihuatanejo is a hybrid tourist product, on one hand planned and developed and for other one, of being a destination - city that due to its nature is touristic, not planned, located on the beach of the Estado de Guerrero; the intention of the study is to know and to analyze the motivations, expectations, satisfactions and loyalty of the national tourists who visited it in Semana Santa of 2017; the theoretical base rested on the behavior of the consumer from a quantitative approach.
- Tesis