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dc.contributorLezama Hernandez, Lino Gerardo
dc.contributor.advisorLEZAMA HERNANDEZ, LINO GERARDO; 294708
dc.contributor.authorValdez Moreno, Lizbeth
dc.creatorVALDEZ MORENO, LIZBETH; 823542
dc.date.accessioned2020-07-08T17:25:11Z
dc.date.available2020-07-08T17:25:11Z
dc.date.issued2019-06
dc.identifier.urihttp://ri.uagro.mx/handle/uagro/1542
dc.description.abstractThe present research was proposed to develop an improvement proposal in the commercialization strategy for saladette tomato, to the organization "Vivero Agroforestal Rubí S.P.R. of R.L. of C.V ". Which is located in the Municipality of Chilpancingo de los Bravo, state of Guerrero. Due to this company currently is onto various commercialization channels, so they have a commercialization strategy to move the product to the market, however, the company wants to know if the strategy they use is the optimal to introduce the tomato to the differente channels.
dc.formatpdf
dc.language.isospa
dc.publisherUniversidad Autónoma de Guerrero (México)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectStrategies
dc.subjectCommercialization
dc.subjectcompetitiveness
dc.subject.classificationCIENCIAS SOCIALES::CIENCIAS ECONÓMICAS::ECONOMÍA SECTORIAL::COMERCIO
dc.titleEstrategia de comercialización para el jitomate saladette.
dc.typeTesis de maestría
dc.contributor.committeeMemberSolis Navarrete, José Alberto
dc.type.conacytmasterThesis
dc.rights.accesopenAccess
dc.audiencegeneralPublic
dc.identificator5||53||5312||531211
dc.format.digitalOriginBorn digital
dc.thesis.degreelevelMaestría
dc.thesis.degreenameMaestría en Competitividad y Sustentabilidad
dc.thesis.degreegrantorUniversidad Autónoma de Guerrero
dc.thesis.degreedepartmentUnidad de Estudios de Posgrado e Investigación
dc.thesis.degreedisciplineCiencias Sociales
dc.identifier.cvuagro17250260


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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0