La importancia de los factores socioculturales en la competitividad de la empresa rural. El caso de la empresa apícola Miel Tierra Grande

Abstract

This research analyzes if the socio-cultural resources that a company has in rural areas have an influence on their competitiveness and development. The object of this study is a rural productive organization named Miel Tierra Grande, located in the community of Hueyitlalpan of the state of Guerrero, Mexico. Their main production is the beekeeping, dedicated to the production of hives for the extraction of honey and its derivatives such as pollen, propolis and royal jelly, which are transformed to generate other products, ranging from the food industry to personal care and hygiene products.