Gestión de la comunicación de crisis ante los efectos de la pandemia por covid-19 en la cámara mexicana de la industria de la construcción delegación Guerrero, México.

Abstract

In the present research work, the necessary elements and results obtained through the investigation that bears the name: Management of crisis communication in the fase of the effects of the COVID-19 pandemic in the Cámara Mexicana de la Industria de la Construcción delegación Guerrero, México (CMIC). Which had as its main objective the creation of a crisis manual for the CMIC warrior delegation, for times of pandemic. This research was carried out from a qualitative, interpretive and documentary point of view, the case study method was applied and techniques (semi-structured interviews, participant observation) that are typical of this approach were used, these techniques helped to collect data from information and became fundamental pieces for the creation of the final product of this research work.