Pautas teórico metodológicas para la gestión de la comunicación del Departamento de Información Escolar de la Universidad Autónoma de Guerrero dirigida a los usuarios de sus servicios.

Abstract

This research analyzes the management of internal communication in the School Information Department of the Autonomous University of Guerrero (UAGro), identifying its impact on the efficiency of services and user satisfaction. It was detected that the lack of well-defined communication strategies generates misinformation, delays in processes and negative perception of the service.