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dc.contributorIsrael Antonio, Salazar Saavedra
dc.contributor.authorLourdes Del Rosario, Ramírez Hernández
dc.date.accessioned2024-09-25T16:40:03Z
dc.date.available2024-09-25T16:40:03Z
dc.date.issued2023-07
dc.identifier.urihttp://ri.uagro.mx/handle/uagro/4767
dc.description.abstractIn the present research work, the elements and results obtained through the investigation that bears the name: Proposal for a communication strategy to strengthen the relationship between the Cámara Mexicana de la Industria de la Contrucción, Delegación Guerrero and its public strategy, are exposed. through social networks. This research was carried out from the qualitative point of view, applying the case study method, using techniques of this approach (participant observation, semi-structured interviews and content analysis), which were fundamental for the collection of information data, giving way to to the creation of the objective of this research work.es_MX
dc.formatpdfes_MX
dc.language.isospaes_MX
dc.publisherUniversidad Autónoma de Guerrero (México)es_MX
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0es_MX
dc.subjectStrategic communication.es_MX
dc.subjectOnline communication.es_MX
dc.subjectSocial networks.es_MX
dc.subject.classificationCIENCIAS SOCIALES::CIENCIA POLÍTICA::OPINIÓN PÚBLICA::MEDIOS DE COMUNICACIÓN DE MASASes_MX
dc.titlePropuesta de estrategia de comunicación para fortalecer la relación entre la cámara mexicana de la industria de la construcción delegación Guerrero y su público estratégico, a través de las redes sociales.es_MX
dc.typeTesis de maestríaes_MX
dc.contributor.committeeMemberAlonso Alonso, María Margarita
dc.contributor.committeeMemberCabrera Ríos, María Del Socorro
dc.contributor.committeeMemberGarcía Donjuan, Blanca Margarita
dc.type.conacytmasterThesises_MX
dc.rights.accesopenAccesses_MX
dc.audiencegeneralPublices_MX
dc.identificator5||59||5910||591002es_MX
dc.format.digitalOriginBorn digitales_MX
dc.thesis.degreelevelMaestriaes_MX
dc.thesis.degreenameMaestría en Comunicación Estratégica y Relaciones Públicases_MX
dc.thesis.degreegrantorUniversidad Autónoma de Guerreroes_MX
dc.thesis.degreedepartmentFacultad de Comunicación y Mercadotecniaes_MX
dc.thesis.degreedisciplineCiencias socialeses_MX
dc.identifier.cvuagro15182895es_MX


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http://creativecommons.org/licenses/by-nc-nd/4.0
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0